Pokémon-Shaped Cheeto Sells At Auction For Nearly $90,000

Source: Associated Press / other

A Cheeto shaped like a Pokémon character has made headlines as it sold at an auction for $87,840.

The 3 inch (7 cm) long Cheeto that was sold at the Goldin auction house was nicknamed “Cheetozard” for its resemblance to the fictional character Charizard from the Japanese anime franchise Pokémon. “Cheetozard” is affixed to a customized Pokémon card and enclosed in a box.

There were 60 bids on the uniquely shaped snack, dubbed “Cheetozard,” according to the listing.

The starting bid on Feb. 10 was in the amount of $250. The winning bid was $72,000, plus a buyer’s premium.

“Goldin specializes in rare and one-of-a-kind collectibles, and the Cheetozard is exactly this. Part of what makes this item so fun and unique is that it bridges two fandoms – Pokémon, and Cheetos,” said Dave Amerman, Head of Consignment at Goldin.

Cheetos, the snack brand owned by PepsiCo subsidiary Frito-Lay, responded to Goldin’s Instagram post about the sale with a “two eyes” emoji.

“Cheetos are crafted with individual care and designed to be unique, and the ‘Cheetozard’ is no exception. It’s a longstanding tradition for fans to search for fun, interesting shapes and sizes inside every Cheetos bag, and we always love to see what they find,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods US.

Social media users weighed in on the ridiculousness of a Cheeto selling at such an astronomical price.

“This is kinda stupid but it’s 2025, people doing wild things,” one user said.

Another joked that “Cheetozard” would be their death row meal.

This is not the first time a uniquely shaped Cheeto sold for an absurd amount of cash. In 2017, a Cheeto resembling Harambe the gorilla went for nearly $100,000 on eBay.